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Download the report to find out: Which two big distillers were neck and neck in Q4 spending $12M and $11.1M respectively, accounting for 64% of total category spend? For OEMs, app publishers and OTT content publishers, we offer the best way capture TV audience data and improve monetization. With flexible business models built on a solid foundation of 8 years of quality, Alphonso gives you value for money and solutions for future. Connect the dots between TV ad airings and business KPIs. Alphonso gathers information about the TV programs people watch by accessing microphones that come with consumers' smartphones. A look at how a leading mobile lifestyle app company leveraged Alphonso Insights to improve return on ad spend (ROAS) and reduce its cost-per-install (CPI) from $7 to $2. Use the PitchBook Platform to explore the full profile. ad insights solutions can get you immediate results. ; Which four spirit brands opted to target females, while all others skewed higher for males? Gain incremental reach at lower cost. Real-time TV ad campaign performance monitoring. An overview of self-serve measurement and attribution capabilities for local broadcasters. How does brand recall differ between newshounds and family viewers, or heavy and light viewers? A look at TV ad insights from this year’s CMAs, plus find out which US states had the most love for country music. A study of how Alphonso helped a direct-to-consumer brand improve its visitation rate and get incremental reach from OTT. Alphonso Spagoni is the mythical toreador who stole the heart of Billy Merson’s fiancée while he had gone to ‘buy some nuts and a programme’ at the bullring. At Scale. “Documenting how audiences in a rapidly changing entertainment landscape are viewing television and commercials.”. A 45-second overview of our QSR spotlight report on Burger Chains. Analyzing the Impact on Linear TV & OTT Trends, As It Happens. Our deterministic TV viewership data from 15 million households lets you target viewers of any TV ad or content, across over 100 million devices. Alphonso's patented video artificial intelligence (AI) completely automates the process of indexing and fingerprinting TV content both at a national and local level, creating metadata on the fly as ads and programs are played out over linear and OTT services. Alphonso is able to provide the snippets it picks up to Shazam, he said, which can use its own content-recognition technology to identify users and then sell that information to Alphonso. Find related and similar companies as well as employees by title and much more. Brands, agencies and broadcasters rely on our TV Data Cloud services to power: Talk with our team to see how Alphonso’s TV retargeting and Alphonso, through its partnerships with various mobile apps, TV anywhere apps, gaming and living room devices, set-top box and TV OEMs, understands what people are watching on TV and in real-time can deliver this audience … Deterministic TV viewership data at massive scale. An online betting company leveraged Alphonso Insights to make significant optimizations based on creative performance analysis to increase visits to their website. Thank you. Alphonso is accelerating the shift towards census scale data collection on TV viewership by making content consumption devices smarter with worlds best ACR technology. Trends shift every week, as sequestered families seek more information and entertainment. He is the subject of Merson’s most enduring song “The Spaniard that Blighted my Life”. 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